Graphic Design and Animations Patient safety campaign aims to improve patient safety in Norway. Helsespesialisten (Health Specialist) actively participates in this process and implement the 11 focus areas of the national campaign as a natural part of quality work in their own business. We have created animation of the focus areas. Helsespesialisten wants increased focus on patient safety, and believes that private operators have a large independent responsibility to contribute actively to this work. Our own ongoing campaign “all deviations are recorded forever” has given a major boost in their business, and the results have been positive. The ongoing national patient safety campaign is addressing many of the issues we encounter a discrepancy on for a long time. To include focus areas are an extension of an ongoing process and not a “new” element. Patient safety campaign – in safe hands implemented in health services in Norway in the period 2011-2013 and aims to improve patient safety in Norway.